Abstract: A design module for automatically optimizing business processes in an organization. Each business process to be optimized is characterized by one or more performance indicators. One or more process characteristics are identified corresponding to each of the performance indicators. For each of the process characteristics, at least one transformation pattern is identified. Thereafter, one or more transformation patterns are selected from the identified transformation patterns, for optimizing the process characteristics, and thereby optimizing the business processes. The design module generates workflow patterns based on the identified transformation patterns and converts them into BPEL constructs for visually displaying the workflow patterns on a user interface.