Abstract: An electronic apparatus is provided. The electronic apparatus includes: a display; and a processor configured to: control the display to display a content based on one mode of a plurality of display modes, receive a user voice in real time while the content is being displayed, identify user's age information corresponding to the received user voice, identify whether or not the one mode is a kids mode when the identified user's age information is less than a threshold value, and change the one mode to the kids mode when it is identified that the one mode is not the kids mode.

Abstract: A server apparatus and a method for providing a search result are provided. The server apparatus according to an exemplary embodiment includes a search word processor configured to search for contents related to a search word from a plurality of search domains, a rule application determining unit configured to determine a decision rule to be applied for an arrangement order of the searched contents and a priority order in which the determined decision rule is to be applied, and a search result providing unit configured to provide a search result by arranging the searched contents based on the determined decision rule and application of the priority order of the determined decision rule.