Patents by Inventor Manomohan Pillai

Manomohan Pillai has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System, method, and program product using ephemeral identity for digital user identification
    Patent number: 11777925
    Abstract: A system and method including the steps of: generating an ephemeral ID (EID) with a client library, the EID comprises a temporary ID generated using a pseudorandom function that is configured to calculate the EID based on a linear congruential algorithm (LCG), wherein the EID changes or rotates for each loaded web page; transmitting the EID to a privacy mediation service; transmitting the EID to a programmatic advertising supply side platform where a buy side platform obtains the EID via real time bidding (RTB) calls, in which the privacy mediation service resolves the EID to a TID and return a behavioral profile or data encoded as audience segment to the buy side platform for bidding purposes.
    Type: Grant
    Filed: June 4, 2020
    Date of Patent: October 3, 2023
    Inventor: Manomohan Pillai
  • System, Method, and Program Product Using Ephemeral Identity for Digital User Identification
    Publication number: 20210320914
    Abstract: A system and method including the steps of: generating an ephemeral ID (EID) with a client library, the EID comprises a temporary ID generated using a pseudorandom function that is configured to calculate the EID based on a linear congruential algorithm (LCG), wherein the EID changes or rotates for each loaded web page; transmitting the EID to a privacy mediation service; transmitting the EID to a programmatic advertising supply side platform where a buy side platform obtains the EID via real time bidding (RTB) calls, in which the privacy mediation service resolves the EID to a TID and return a behavioral profile or data encoded as audience segment to the buy side platform for bidding purposes.
    Type: Application
    Filed: June 4, 2020
    Publication date: October 14, 2021
    Inventor: Manomohan Pillai