Abstract: The present invention relates to a device for applying a fluid or pasty product to keratin fibers, comprising an elongate core (1) extending on a longitudinal axis XX. Advantageously, the device additionally comprises at least one pliant and flexible rod (2), which is oriented longitudinally and is embedded, at least at a first and a second point, on said longitudinal core (1), so as to form at least one zone of flexion perpendicular to the longitudinal axis XX; it is made in one piece and preferably from a plastic material.

Abstract: The present invention relates to a device for applying a fluid or pasty product to keratin fibres, comprising an elongate core (1) extending on a longitudinal axis XX. Advantageously, the device additionally comprises at least one pliant and flexible rod (2), which is oriented longitudinally and is embedded, at least at a first and a second point, on said longitudinal core (1), so as to form at least one zone of flexion perpendicular to the longitudinal axis XX; it is made in one piece and preferably from a plastic material.

Abstract: A mascara applicator includes a hollow grip portion connected to which is one end of a shaft, the other end of which carries a mascara brush. The shaft and mascara brush are hollow and the mascara brush is flexible. An elongate flexible connector extends within the shaft and the mascara brush. A first end of the connector is fixed with respect to the distal end of the mascara brush and the second end of the connector is fixed with respect to actuating means within the grip portion. The actuating means are selectively operable to move the second end of the connector in the direction away from the mascara brush, thereby applying a force to the distal end of the mascara brush and causing it to adopt a curved configuration.

Abstract: A mascara applicator includes a hollow grip portion connected to which is one end of a shaft, the other end of which carries a mascara brush. The shaft and mascara brush are hollow and the mascara brush is flexible. An elongate flexible connector extends within the shaft and the mascara brush. A first end of the connector is fixed with respect to the distal end of the mascara brush and the second end of the connector is fixed with respect to actuating means within the grip portion. The actuating means are selectively operable to move the second end of the connector in the direction away from the mascara brush, thereby applying a force to the distal end of the mascara brush and causing it to adopt a curved configuration.