Patents by Inventor Mara Preotescu

Mara Preotescu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11657417
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify affinity between segment attributes and product characteristics. An example method includes identifying, with a processor, a set of product characteristics from purchase transactions that exhibit a threshold product affinity, selecting, with the processor, a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments, extracting, with the processor, segment attributes from the first segments, and improving a market success of the product of interest by identifying, with the processor, target segments based on ones of the extracted segment attributes exhibiting a threshold segment affinity.
    Type: Grant
    Filed: January 27, 2021
    Date of Patent: May 23, 2023
    Assignee: NIELSEN CONSUMER LLC
    Inventors: Leonid Ayzenshtat, Kalyanraman Rajamani, Alexey Vishnevskiy, Nikolay Georgiev, Mara Preotescu
  • Publication number: 20210150552
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify affinity between segment attributes and product characteristics. An example method includes identifying, with a processor, a set of product characteristics from purchase transactions that exhibit a threshold product affinity, selecting, with the processor, a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments, extracting, with the processor, segment attributes from the first segments, and improving a market success of the product of interest by identifying, with the processor, target segments based on ones of the extracted segment attributes exhibiting a threshold segment affinity.
    Type: Application
    Filed: January 27, 2021
    Publication date: May 20, 2021
    Inventors: Leonid Ayzenshtat, Kalyanraman Rajamani, Alexey Vishnevskiy, Nikolay Georgiev, Mara Preotescu
  • Patent number: 10909560
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify affinity between segment attributes and product characteristics. An example method includes identifying, with a processor, a set of product characteristics from purchase transactions that exhibit a threshold product affinity, selecting, with the processor, a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments, extracting, with the processor, segment attributes from the first segments, and improving a market success of the product of interest by identifying, with the processor, target segments based on ones of the extracted segment attributes exhibiting a threshold segment affinity.
    Type: Grant
    Filed: November 5, 2018
    Date of Patent: February 2, 2021
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Leonid Ayzenshtat, Kalyanraman Rajamani, Alexey Vishnevskiy, Nikolay Georgiev, Mara Preotescu
  • Publication number: 20190073685
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify affinity between segment attributes and product characteristics. An example method includes identifying, with a processor, a set of product characteristics from purchase transactions that exhibit a threshold product affinity, selecting, with the processor, a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments, extracting, with the processor, segment attributes from the first segments, and improving a market success of the product of interest by identifying, with the processor, target segments based on ones of the extracted segment attributes exhibiting a threshold segment affinity.
    Type: Application
    Filed: November 5, 2018
    Publication date: March 7, 2019
    Inventors: Leonid Ayzenshtat, Kalyanraman Rajamani, Alexey Vishnevskiy, Nikolay Georgiev, Mara Preotescu
  • Patent number: 10147108
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify affinity between segment attributes and product characteristics. An example method includes identifying, with a processor, a set of product characteristics from purchase transactions that exhibit a threshold product affinity, selecting, with the processor, a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments, extracting, with the processor, segment attributes from the first segments, and improving a market success of the product of interest by identifying, with the processor, target segments based on ones of the extracted segment attributes exhibiting a threshold segment affinity.
    Type: Grant
    Filed: August 7, 2015
    Date of Patent: December 4, 2018
    Assignee: The Nielsen Company (US), LLC
    Inventors: Leonid Ayzenshtat, Kalyanraman Rajamani, Alexey Vishnevskiy, Nikolay Georgiev, Mara Preotescu
  • Publication number: 20160292705
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify affinity between segment attributes and product characteristics. An example method includes identifying, with a processor, a set of product characteristics from purchase transactions that exhibit a threshold product affinity, selecting, with the processor, a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments, extracting, with the processor, segment attributes from the first segments, and improving a market success of the product of interest by identifying, with the processor, target segments based on ones of the extracted segment attributes exhibiting a threshold segment affinity.
    Type: Application
    Filed: August 7, 2015
    Publication date: October 6, 2016
    Inventors: Leonid Ayzenshtat, Kalyanraman Rajamani, Alexey Vishnevskiy, Nikolay Georgiev, Mara Preotescu