Abstract: A marketplace system is described herein for ranking programs based, at least in part, on the assessed distinctiveness of the programs. In one implementation, the marketplace operates by: (a) accessing a set of programs; (b) extracting feature information from each of the programs; (c) generating similarity information for each program, based on the feature information; (d) ranking the programs based at least on the similarity information, to provide ranking information; and (e) providing a user interface presentation that has an effect of promoting at least one distinctive program in the set of applications on the basis of the ranking information.