Abstract: The invention provides a system and method for facilitating transactions over the Internet using pre-paid cards, such as pre-paid telephone cards. A third-party phone-card payment facilitator represents that it will coordinate payment to vendor web sites for on-line customer purchases with the value of pre-paid phone cards. The vendor's web site operator posts a branded logo from the third party phone-card payment facilitation web site, which is linked to the database of phone card value and verification process operated by the phone card manufacturer or sponsor. The link allows the customer to verify from the third-party phone-card payment facilitation web site that the vendor's web site is in cooperation with certain phone card manufacturers and can be utilized to make a purchase against the current value of the customer's pre-paid phone card. A customer who owns an anonymous pre-paid phone card can purchase goods, services or information from a web site using existing phone card telephony infrastructure.