Abstract: The invention relates to a network-based communications system and method for delivering user-specific streaming video advertising messages to a user. The system provides users free access to interactive streaming video television game shows that deliver advertising messages to the users, while providing demographic profiles of the users to the advertisers. The system includes a computer program running on a server communicatively connected to a communications network (e.g., the Internet), the computer program including instructions for operating the system on a server; a plurality of network access devices each operated by one user of a plurality of users, the plurality of network devices being communicatively connected to the communications network; a streaming video function for delivering advertising messages to the plurality of users; and a database including demographics pertaining to each user of the plurality of users.