Abstract: The disclosure is directed to a method and apparatus in which sponsors upload advertisements into a database and create rules and rule parameters regarding the use of the advertisements and specify arguments for certain of the rule parameters; publishers upload content, view available sponsors, select advertisements and the spacial-temporal locations in which to place the advertisements within the content; the uploaded content and advertisements are combined with a watermark and technology to solicit and receive viewer feedback, which may constitute arguments for certain of the rule parameters; the combined content-advertisement is made available to the audience via publication venues; the audience views the combined content-advertisement, optionally provides feedback, and rules are acted upon.