Abstract: In the production of medium carbon steel wire rod, upon leaving the hot rolling mill, the rod is cooled in two phases. The first phase is operative as the rod moves at end-of-rolling speed along a cooling line disposed between the finishing block and feed rollers disposed at the entry of a head for placing the rod in overlapping turns on a conveyor, the cooling line being continuous--i.e. being devoid of air cooling breaks between consecutive intensive cooling sections, the length and capacity of the cooling line being such that the surface temperature of the rod at the end of the first phase is between, on the one hand, the start-of-martensitic-transformation temperature for the particular steel concerned and, on the other hand, the latter temperature plus 200.degree. C.