Abstract: Vehicle floor mats for the front driver's side, the front passenger's side, and the rear driver's or passenger's side, are provided individually or packaged together in a kit containing one each of the front driver's side mat and the front passenger's side mat and two of the rear driver's or passenger's side mats. The mats are formed from a paper board product and have features, such as cut-out regions, cut lines, fold lines, a directional rigidity and a directional flexibility, which provide for a snug, customizable fit without slippage or wrinkling.