Abstract: A sports equipment grip apparatus having a grip member having a side wall, a lengthwise opening disposed between a first end and a second end permitting insertion of a sports equipment item, the side wall being configured to snugly conform to the sports equipment item; a plurality of coplanar rings extending radially from the side wall, being equal in size and fitting onto a user's fingers; wherein the apparatus trains the user in holding and using a sports equipment item with a relaxed grip and in a suitable position, by forcing the user to place the sports equipment item near user's finger base into the grip member before gripping the sports equipment item, such that the sports equipment item is gripped primarily with user's fingers, and in the relaxed grip by providing a supplemental grip of the sports equipment item exercised by the grip member.