Abstract: The present invention is a package for the display and sale of a gun sight where the components of the gun sight are arranged such that they are positioned in the same manner and orientation as they would be installed on the a firearm after purchase. The package includes a portion that is formed and illustrated to resemble that portion of a firearm to which a gun sight would be installed. The package includes a protective covering material that is substantially transparent which secures the gun sight components in place to prevent loss and misalignment of the gun sight components. The package also includes a substrate material which has an opening formed in a first section into which the gun sight, the portion of the package resembling a firearm and the protective covering material is inserted.