Abstract: Methods and systems for providing a multi-merchant rewards platform are discussed. In an example, a system can include an administration interface, a user tracking module, a rewards engine, and a database. The administration interface can receive a campaign rule from a merchant registered within an online marketplace. The user tracking module can identify a user accessing the online marketplace from a remote computer system. The rewards engine can determine, while the user is accessing the online marketplace, whether the user satisfies the campaign rule and calculate, based on the determination that the user satisfies the campaign rule, a non-monetary point allocation associated with a user action. The rewards engine can also receive input from the user indicating selection of the user action. The database can store the non-monetary point allocation associated with the user action.