Abstract: The current invention relates to a computing system for allocating a discount to a mortgage request, said computing system comprising a server, the server comprising a processor, tangible non-volatile memory, program code present on said memory for instructing said processor, optionally a network interface; at least one computer-readable medium, said computer-readable medium comprising a plurality of discount rules, at least one price-sensitivity model parameter, at least one customer-lifetime-value model parameter and optionally a database; said computing system configured for carrying out a method for said allocating of said discount.