Abstract: A system includes a playlist manager configured to generate a media stream at a device associated with a provider. The media stream includes multiple content items. The playlist manager is also configured to assign a priority ranking to each of a plurality of provider identifier announcements based on one or more selection criteria. Each of the plurality of provider identifier announcements identifies the provider. The playlist manager is further configured to insert a provider identifier announcement of the plurality of provider identifier announcements in the media stream based on the priority ranking and one or more campaign criteria of a campaign associated with the provider identifier announcement. The one or more campaign criteria include at least one of a campaign start time, a campaign end time, or a frequency of inserting the provider identifier announcement in the media stream. Other aspects are also disclosed.