Abstract: A fishing lure is disclosed herein. The fishing lure includes a fishing lure body, a tow eyelet, a support rod, a first hook eyelet, a first hook, a second eyelet and a second hook. The fishing lure allows a user to hook a fish without worrying about losing their bait.

Abstract: A fishing equipment cooler device is provided having a multi-chambered cooler interior and a separable construction. An upper cooler assembly removably attaches to a lower cooler assembly, whereby each is capable of supported chilled items therein in a segregated configuration. Each cooler assembly is insulated, while external fishing rod support members are employed to support fishing rods and other equipment in an upright condition from the sidewalls of the coolers. The lower cooler assembly further comprises roller wheels and an adjustable handle grip such that the cooler device can be readily transported without carrying. The preferred removable connection between the coolers is a turn latch mechanism. Overall, the device allows fisherman and outdoorsman to store food, bait, tackle, caught fish, and other supplies in insulated and segregated chambers.

Abstract: A fishing equipment cooler device is provided having a multi-chambered cooler interior and a separable construction. An upper cooler assembly removably attaches to a lower cooler assembly, whereby each is capable of supported chilled items therein in a segregated configuration. Each cooler assembly is insulated, while external fishing rod support members are employed to support fishing rods and other equipment in an upright condition from the sidewalls of the coolers. The lower cooler assembly further comprises roller wheels and an adjustable handle grip such that the cooler device can be readily transported without carrying. The preferred removable connection between the coolers is a turn latch mechanism. Overall, the device allows fisherman and outdoorsman to store food, bait, tackle, caught fish, and other supplies in insulated and segregated chambers.