Abstract: A method for content distribution in an indoor space and surrounding area covered by beacon signals. The method includes setting general data of the content, setting at least one location in the indoor space, including one or a combination of active/inactive locations and other relevant information available in a system, assigning beacons that trigger the content in the indoor space, receiving by the system, from a portable device via a first communication channel, beacon information that is received from a beacon by the portable device via a second communication channel, the first communication channel being different from the second communication channel, setting a singular event or plural events which initiates the content in the indoor space, setting a condition formula for the content which must be fulfilled to qualify for the content, and setting singular or plural results of the content that are provided when the condition formula is fulfilled.

Abstract: A method for reaching recipients at locations operated by Business Entities with tailored location-based incentives, using Beacon proximity detection technology that works indoors and Bluetooth as a wireless local networking standard which, because of its shorter range, is better suited for the mentioned function than the popular standards such as Wi-Fi. Furthermore, the method enables indoor communication between recipients' Portable Devices, equipped with a Dedicated Application, and the Back-Office System in which the Location-Based Incentives, matching recipients' preferences, can be generated based on relevant internal and/or external information, including Marketing Guidelines provided by the Business Entities and/or information gathered using Beacons pertaining to recipients behavior, e.g. purchases and movements made.