Abstract: A method of efficiently executing a plurality of processes is described. The method generates, using a predictor, operating constraints for the processes. An operating constraint of the operating constraints is for each process of the processes. The method evaluates possible operating points for each process consistent with the operating constraints and according to a cost function for the processes. The method also determines an operating point for each process based on the evaluating.

Abstract: Aspects of the subject disclosure may include, for example, identifying an initial set of content schedule constraints including an initial plurality of values for two or more of price, available inventory, target audience, media content, number of impressions, placement dates, and placement times; generating a preliminary advertising schedule based on the initial set of content schedule constraints; calculating reach and average frequency based on the preliminary advertising schedule, resulting in a first calculated reach and a first calculated average frequency; updating one or more of the initial plurality of values of the initial set of content schedule constraints based on the first calculated reach and the first calculated average frequency, the updating resulting in an updated set of content schedule constraints, the updated set of content schedule constraints having one or more values of only some constituent content schedule constraints thereof differ from one or more values of corresponding content

Abstract: A computerized system performs automated schedule optimization. In particular, the system solves the problem of determining the range of advertisement placement prices that a seller can select from, while still satisfying all of the constraints on the buyers' orders. The system generates such a range of prices automatically based on a variety of data. As a result, the system helps the seller to maximize the prices of the potential placements that can satisfy a set of orders from buyers.

Abstract: A computer system provides a virtual marketplace in which an advertising opportunity (such as a television advertising opportunity) is expressed in terms of an audience model representing an audience associated with the advertising opportunity. The computer system provides potential buyers of a particular advertising opportunity with information about the audience model associated with that advertising opportunity. The computer system sells advertising opportunities to buyers using any of a variety of transaction semantics. A buyer who purchases a particular advertising opportunity purchases the opportunity to present an advertisement to an audience represented by the audience model associated with the purchased advertising opportunity.