Patents by Inventor Marco Huerta

Marco Huerta has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Dynamic ad insertion decision-making for linear live TV
    Patent number: 11900411
    Abstract: Example methods and systems for ad insertion decision-making comprise: identifying an ad insertion opportunity in which an underlying advertisement is available for replacement by an addressable advertisement; determining a first expected revenue corresponding to presentation of the addressable advertisement and a first expected cost corresponding to presentation of the addressable advertisement, wherein the first expected cost is based on a current pacing of an advertisement campaign of the addressable advertisement; determining a second expected revenue corresponding to presentation of the underlying advertisement and a second expected cost corresponding to presentation of the underlying advertisement, wherein the second expected cost is based on a current pacing of an advertisement campaign of the underlying advertisement; determining an expected value of the ad insertion based on the first and second expected revenues and the first and second expected costs; and causing performance of the ad insertion bas
    Type: Grant
    Filed: October 9, 2020
    Date of Patent: February 13, 2024
    Assignee: Roku, Inc.
    Inventors: Jonathan Sullivan, Yves Greatti, Thomas Harrington, Nico Van de Bovenkamp, Caleb Goertel, Marco Huertas
  • Secure remote transaction framework
    Patent number: 11049101
    Abstract: Embodiments of the invention are directed to systems and methods of providing secure remote transaction (SRT) transactions. In some embodiments, upon selection of a checkout element, a user may be identified with respect to a transaction to be completed. A number of accounts may then be identified in relation to that user. Upon selection of a particular account, the user may be authenticated using a facilitator application installed on a mobile computing device that supports authentication for the selected account. In some embodiments, the system may involve the use of a transaction-specific token generated upon receiving an authentication indicator from the facilitator application.
    Type: Grant
    Filed: March 21, 2018
    Date of Patent: June 29, 2021
    Assignee: Visa International Service Association
    Inventors: Ansar Ansari, Marco Huerta, Thomas Purves, Kevin Carvalho, Jalpesh Chitalia, Amit Gupta, Sang Wook Lee, Barbara Patterson, Manoj Kannembath, Samuel Blake Shrauger
  • Dynamic Ad Insertion Decision-Making for Linear Live TV
    Publication number: 20210110430
    Abstract: Example methods and systems for ad insertion decision-making comprise: identifying an ad insertion opportunity in which an underlying advertisement is available for replacement by an addressable advertisement; determining a first expected revenue corresponding to presentation of the addressable advertisement and a first expected cost corresponding to presentation of the addressable advertisement, wherein the first expected cost is based on a current pacing of an advertisement campaign of the addressable advertisement; determining a second expected revenue corresponding to presentation of the underlying advertisement and a second expected cost corresponding to presentation of the underlying advertisement, wherein the second expected cost is based on a current pacing of an advertisement campaign of the underlying advertisement; determining an expected value of the ad insertion based on the first and second expected revenues and the first and second expected costs; and causing performance of the ad insertion bas
    Type: Application
    Filed: October 9, 2020
    Publication date: April 15, 2021
    Inventors: Jonathan Sullivan, Yves Greatti, Thomas Harrington, Nico Van de Bovenkamp, Caleb Goertel, Marco Huertas
  • SECURE REMOTE TRANSACTION FRAMEWORK
    Publication number: 20180276660
    Abstract: Embodiments of the invention are directed to systems and methods of providing secure remote transaction (SRT) transactions. In some embodiments, upon selection of a checkout element, a user may be identified with respect to a transaction to be completed. A number of accounts may then be identified in relation to that user. Upon selection of a particular account, the user may be authenticated using a facilitator application installed on a mobile computing device that supports authentication for the selected account. In some embodiments, the system may involve the use of a transaction-specific token generated upon receiving an authentication indicator from the facilitator application.
    Type: Application
    Filed: March 21, 2018
    Publication date: September 27, 2018
    Inventors: Ansar Ansari, Marco Huerta, Thomas Purves, Kevin Carvalho, Jalpesh Chitalia, Amit Gupta, Sang Wook Lee, Barbara Patterson, Manoj Kannembath
  • Display screen with transitional graphical user interface
    Patent number: D789389
    Type: Grant
    Filed: December 12, 2014
    Date of Patent: June 13, 2017
    Assignee: JPMorgan Chase Bank, N.A.
    Inventors: Junghwa Kim, Brian Hayes, Marco Huerta, Scott Meadow, Jane Lee, Franz Oehler, Janet Covey, Onmanee Dilokvanichkul, Jeff Paladini
  • Display screen or portion thereof with graphical user interface
    Patent number: D864245
    Type: Grant
    Filed: January 17, 2018
    Date of Patent: October 22, 2019
    Assignee: VISA INTERNATIONAL SERVICE ASSOCIATION
    Inventors: Margaret Szeto, Amy Poon Kar Sin, Lawrence Chang, Johan Bertil Rundberg, Marco Huerta, Alejandro Marroquin