Abstract: A performance optimization system (POS) includes: a POS data platform configured to store data usable to determine the POS score; a machine learning platform configured to use machine learning to determine the POS score, the machine learning platform operably connected to the POS data platform; a prediction server operably connected to the machine learning platform, the prediction server comprising a server configured to receive an advertisement request from a client demand-side platform (DSP), the prediction server further configured to create a prediction request from the advertisement request, the prediction server further configured to score the prediction request to determine a likelihood to influence an end user by exposing the end user to the brand advertisement; and a prediction request log operably connected to the prediction server, the prediction request log configured to log the scored prediction request.

Abstract: A system for collecting brand awareness and advertising campaign performance results in real-time. Embodiments allow the system to adapt (e.g., machine learning) to target advertisements to users that are most likely to be influenced by exposure to a brand awareness advertising campaign, and present results, in real-time, via a data exchange for an advertiser to monitor performance and benchmark performance against similar campaigns across the industry.

Abstract: A system for collecting brand awareness and advertising campaign performance results in real-time. Embodiments allow the system to adapt (e.g., machine learning) to target advertisements to users that are most likely to be influenced by exposure to a brand awareness advertising campaign, and present results, in real-time, via a data exchange for an advertiser to monitor performance and benchmark performance against similar campaigns across the industry.

Abstract: A system for providing advertising content feedback, incentives and rewards and methods for making and using same. Embodiments include providing a personalized presentation of advertising content, providing the ability to receive feedback regarding advertising content, sharing advertising content with friends, and receiving incentives and/or rewards for providing feedback, sharing content, or having friends purchase goods or services related to advertising content.