Abstract: In a method of grouping, orienting, and packing articles such as ice-cream cones, the cones are advanced in rows on conveyors while being grouped and oriented, and are subsequently gripped in groups by a gripping device. Through suction heads gripping their respective groups, the gripping device is adapted to situate the groups in an open packing box. To permit the process to be carried out at a relatively high speed and low noise level, the articles are initially advanced in a first advancing direction while lying directly on a first endless and continuously running conveyor. They are then received in groups by a second endless and continuously running conveyor, which lifts the cones into contact with the suction heads of the gripping device while the mutual distance of the cones is being adjusted. The transfer of the cones from the first conveyor and through the second conveyor to the gripping device is carried out without stopping the advancing movement of the cones.