Patents by Inventor Marcus Doemling

Marcus Doemling has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Decompilation used to generate dynamic data driven advertisements
    Patent number: 7941340
    Abstract: A dynamic advertisement creative is generated from a static advertisement creative. An advertisement creative is received. The advertisement creative is decompiled into a plurality of static elements. A user is enabled to select a static element of the plurality of static elements to be converted into a dynamic element. A dynamic version of the received advertisement creative is generated that includes a placeholder corresponding to the selected static element. The placeholder is configured to be dynamically populated with data. The data populating the placeholder may be dynamically selected each time the dynamic advertisement creative is displayed.
    Type: Grant
    Filed: September 30, 2008
    Date of Patent: May 10, 2011
    Assignee: Yahoo! Inc.
    Inventors: Marcus Doemling, Sumit Mishra, Prabhakar Goyal
  • DECOMPILATION USED TO GENERATE DYNAMIC DATA DRIVEN ADVERTISEMENTS
    Publication number: 20100082441
    Abstract: A dynamic advertisement creative is generated from a static advertisement creative. An advertisement creative is received. The advertisement creative is decompiled into a plurality of static elements. A user is enabled to select a static element of the plurality of static elements to be converted into a dynamic element. A dynamic version of the received advertisement creative is generated that includes a placeholder corresponding to the selected static element. The placeholder is configured to be dynamically populated with data. The data populating the placeholder may be dynamically selected each time the dynamic advertisement creative is displayed.
    Type: Application
    Filed: September 30, 2008
    Publication date: April 1, 2010
    Applicant: YAHOO! INC.
    Inventors: Marcus Doemling, Sumit Mishra, Prabhakar Goyal
  • System and method for creating modular advertisements
    Publication number: 20050038700
    Abstract: A system and method for the development of online advertisements that are built up of a plurality of components and computer file format types, whose interactions, positioning, and other characteristics are flexibly defined and/or modified through a user interface.
    Type: Application
    Filed: August 11, 2004
    Publication date: February 17, 2005
    Inventors: Marcus Doemling, Peter Matsuo