Abstract: Advertising is used to generate awareness of commercial Internet web sites. To greatly simplify the marketing of a commercial Internet web site, the automatic creation of an advertising campaign would be desirable. A method of automatically creating an Internet web site may be performed by first crawling through the Internet web site to identify products and services offered by the Internet web site. Information about the identified products and services is stored. The system then creates advertisements for the identified products and services. The advertisements may include images, text, a link to the web page where the product or service was found, and keywords associated with the product or service. The automatically created advertisements may then be placed into an advertisement pool for use with advertising supported web sites. The automatic Internet advertisement campaign creations system of the present invention may be used to create free trial advertisement campaigns for potential advertising clients.

Abstract: The World Wide Web portion of the Internet is largely supported by advertising. To deliver the most effective advertising, a system for dynamically creating customized advertisements is introduced. The behavior and any demographic information known about web viewers is used to select an advertising template that will be used to create an advertisement. The advertisement template comprises an incomplete advertisement with certain missing information along with identifiers for functions that may be used to complete the advertisement. In one embodiment, the functions may specify how the advertiser associated with the advertisement template may be contacted with the demographic information known about the user in order to fill in the missing portions of advertisement template. For example, the advertisement may concern flights to Hawaii and the advertiser may fill in the price of a flight to Hawaii based upon being provided with the user's location. The complete advertisement may then be displayed to the user.

Abstract: The present invention, in an example embodiment, provides a special-purpose formal language and translator for the parallel processing of large databases in a distributed system. The special-purpose language has features of both a declarative programming language and a procedural programming language and supports the co-grouping of tables, each with an arbitrary alignment function, and the specification of procedural operations to be performed on the resulting co-groups. The language's translator translates a program in the language into optimized structured calls to an application programming interface for implementations of functionality related to the parallel processing of tasks over a distributed system. In an example embodiment, the application programming interface includes interfaces for MapReduce functionality, whose implementations are supplemented by the embodiment.

Abstract: In an example embodiment, the present invention provides methods and logic for enhancing augmented search, including contextual search, conducted by a search engine. In some instances, a contextual search might return a set of results that are less relevant than the set of results returned by algorithmic search. This might occur when the quantity of contextual information is very large or when the contextual information includes misspellings. An embodiment of the present invention detects such occurrences and corrects the set of results provided to the user by merging a ranked set of results from the contextual search with a ranked set of results from an algorithmic search. During this merge process, an embodiment of the present invention replaces irrelevant results from the contextual search with results from the algorithmic search if the latter results fall within the context used for the contextual search.

Abstract: An improved system and method is provided for searching a collection of objects that may be located in hierarchies of auxiliary information for retrieval of response objects. A framework to perform a generalization search in hierarchies may be used to generalize a search by moving up to a higher level in a hierarchy of taxonomies or to specialize a search by moving down to a lower level in the hierarchy of taxonomies. Once the system may decide to enumerate response objects at a particular level of generalization, a budgeted generalization search may be used for enumerating a set of response objects within a budgeted cost.

Abstract: An improved system and method is provided for searching a collection of objects that may be located in hierarchies of auxiliary information for retrieval of response objects. A framework to perform a generalization search in hierarchies may be used to generalize a search by moving up to a higher level in a hierarchy of taxonomies or to specialize a search by moving down to a lower level in the hierarchy of taxonomies. Once the system may decide to enumerate response objects at a particular level of generalization, a budgeted generalization search may be used for enumerating a set of response objects within a budgeted cost.

Abstract: A system and method for managing heterogenous clusters asynchronously accesses operating information received from the clusters by invoking services on the clusters to send the necessary information, which is then evaluated against rules supplied by the clusters. The services can be dynamically changed or added to support heterogenous cluster management. When a rule is triggered the appropriate cluster is informed by a management service, so that the cluster can undertake load balancing/storage balancing activities as appropriate among its nodes.