Abstract: A method for assessing the release performance of microcapsules comprising at least one volatile ingredient, the method comprising the steps of: a. applying a plurality of said microcapsules to an underlying surface; b. applying a kinetic frictional shear stress ? through a contact surface of a probe under a predefined load, a predefined contact surface area and a predefined shear rate to said plurality of microcapsules; and c. measuring the amount of the at least one volatile ingredient released per second from said microcapsules under said kinetic frictional shear stress ?.

Abstract: A method for assessing the release performance of microcapsules comprising at least one volatile ingredient, the method comprising the steps of: a. applying a plurality of said microcapsules to an underlying surface; b. applying a kinetic frictional shear stress ? through a contact surface of a probe under a predefined load, a predefined contact surface area and a predefined shear rate to said plurality of microcapsules; and c. measuring the amount of the at least one volatile ingredient released per second from said microcapsules under said kinetic frictional shear stress ?.

Abstract: Core-shell capsules suitable for perfuming a consumer product comprising a polymeric shell surrounding and encapsulating a perfume-containing oil core, the mean diameter (D50) of which capsules is about 5 to 250 microns and which capsule is adapted to be ruptured to release perfume contained in the core under a rupture force of less than 2 milli Newtons (mN).

Abstract: A liquid detergent composition contains greater than 5% by weight of surfactant and an encapsulate containing greater than 10% by weight of active material in a hydrated cross-linked anionic gum matrix. The anionic gum is preferably an alginate. The active material is preferably a fragrance. The detergent composition is particularly suitable for use as a laundry liquid.

Abstract: The present invention relates to a method of preventing and/or reducing malodours in an environment, comprising use of an encapsulated perfume, the perfume being encapsulated in capsules comprising perfume in an amount greater than 4% by weight of capsule, and an anionic gum, the method comprising the step of placing the capsules in gaseous contact with the environment, such that perfume released from the capsules prevents and/or reduces malodour in the environment. The capsules typically demonstrate efficient and consistent perfume release over an extended period of time e.g. up to about 85 days and conveniently provide a visual indication of expiration by a change in colour an size during use until a defined end point, when capsule life is exhausted. Also disclosed is a capsule including an emulsifying agent selected from non-ionic surfactants and/or anionic surfactants.

Abstract: Perfume is absorbed within organic polymer particles which have a further polymer at their exterior. The further polymer incorporates free hydroxyl groups and serves to promote deposition of the particles from a wash or rinse liquor. The further polymer may be part of an encapsulating shell, but more conveniently is used as a stabilizer during polymerization of the particles. Highly hydrolyzed polyvinyl alcohol is preferred.

Abstract: Perfume is absorbed within organic polymer particles which have a further polymer at their exterior. The further polymer incorporates free hydroxyl groups and serves to promote deposition of the particles from a wash or rinse liquor. The further polymer may be part of an encapsulating shell, but more conveniently is used as a stabiliser during polymerisation of the particles. Highly hydrolysed polyvinyl alcohol is preferred.