Abstract: A method and system are provided for targeting specific users with specific requested actions to be performed by the user and verified by any methods on behalf of an advertiser within an Internet display advertising campaign. The system discloses techniques for receiving an advertiser's requested actions and corresponding definitions of what constitutes a satisfaction of the action. The disclosure also details techniques for determining if and when and to what degree a requested action has been completed or satisfied by the targeted user, and details corresponding techniques for compensating the user and any other real or virtual entity who had contributed to the satisfaction of the requested action. The system implements a network of sensors that can aid in the determination of if and when and to what degree a requested action has been completed or satisfied. The network of sensors registers sensor recordings within a specialized sensor recording marketplace.

Abstract: A method for constructing geo-location service replies (e.g. “You are near Bob's Café”, or “Proceed one block north to Bob's Café”) based on landmark-related relevance factors (e.g. if the user's location is close to a known landmark or sponsored location) to serve to a client terminal (e.g. a user's a mobile telephone, a smart phone, a GPS terminal). The system receives a user's geo-location service request (e.g. “Where am I”), and proceeds to construct one or more response candidates to service the user's geo-location service request. Candidate replies are then scored based on relevance factors (e.g. does the candidate location relate to the user's recent geo-service queries, is there a sponsored landmark in general proximity, etc), and high scoring geo-service replies are sent to the user's client terminal. In some cases, more than one relevance factor is considered (e.g. proximity relevance, visibility relevance, familiarity relevance, etc).