Abstract: According to embodiments described in the specification, a method, system and apparatus for configuring a chatbot application are provided. The method includes receiving a plurality of messages from a mobile computing device via a network, and storing the plurality of messages in a memory; identifying a plurality of clusters of related messages among the plurality of messages; presenting the clusters on a display; receiving a selection of one of the clusters, and receiving a class identifier for the selected cluster; retrieving a subset of the related messages corresponding to the selected cluster from the memory; deriving a plurality of attributes defining common characteristics of the subset; and storing the attributes and the class identifier.