Abstract: Techniques to facilitate pinning information in an industrial automation environment are disclosed herein. In at least one implementation, a pinboard associated with an asset of the industrial automation environment is displayed on a display system of a computing system, wherein the pinboard includes a plurality of entries comprising content associated with the asset. A user request is received to add a new entry to the pinboard comprising additional content associated with the asset. The user request is transferred to an application server, wherein the application server processes the user request to add the new entry to the pinboard.