Abstract: Methods and systems for serving advertisement objects on an advertising platform are disclosed. The advertising platform detects invalid activity related to advertisement objects served in response to a request, and identifies a source associated with the invalid activity. In response to detection of the invalid activity, at least one decoy advertisement object is served in response to further requests originating from the identified source. The decoy advertisement object is an advertisement object that is processed by the advertising platform differently from regular advertisement objects that are served by the advertising platform in response to requests from other sources.

Abstract: Methods and systems for serving advertisement objects on an advertising platform are disclosed. The advertising platform detects invalid activity related to advertisement objects served in response to a request, and identifies a source associated with the invalid activity. In response to detection of the invalid activity, at least one decoy advertisement object is served in response to further requests originating from the identified source. The decoy advertisement object is an advertisement object that is processed by the advertising platform differently from regular advertisement objects that are served by the advertising platform in response to requests from other sources.

Abstract: Methods and systems for detecting invalid activity related to served advertisement objects are disclosed. An advertising platform performs invalid activity detection using a first detection threshold. User-initiated indicators of possible invalid activity on the advertising platform are received. The user-initiated indicators originate from multiple user accounts associated with the advertising platform. In response to the received user-initiated indicators of possible invalid activity, invalid activity detection is performed using a second detection threshold that is more sensitive than the first detection threshold.

Abstract: Methods and systems for serving advertisement objects on an advertising platform are disclosed. The advertising platform detects invalid activity related to advertisement objects served in response to a request, and identifies a source associated with the invalid activity. In response to detection of the invalid activity, at least one decoy advertisement object is served in response to further requests originating from the identified source. The decoy advertisement object is an advertisement object that is processed by the advertising platform differently from regular advertisement objects that are served by the advertising platform in response to requests from other sources.

Abstract: A scalable computing system for generating notifications for each account of a plurality of accounts, and method of operating thereof, are provided. The system involves: a database for storing: an action definition defining operations executable to determine at least one parameter of one or more actions, and a processor operable to: instantiate an independent management process for the action definition, wherein each management process is configured to: monitor a state of each operation defined in the action definition; identify a worker process associated with the management process to perform each operation based on the state of the operation; and assign the identified worker process to perform the respective operation; and upon detecting a predefined condition in each independent management process, transmit, via a network to a remote node, the one or more notifications for the respective independent management process.

Abstract: A scalable computing system for generating notifications for each account of a plurality of accounts, and method of operating thereof, are provided. The system involves: a database for storing: an action definition defining operations executable to determine at least one parameter of one or more actions, and a processor operable to: instantiate an independent management process for the action definition, wherein each management process is configured to: monitor a state of each operation defined in the action definition; identify a worker process associated with the management process to perform each operation based on the state of the operation; and assign the identified worker process to perform the respective operation; and upon detecting a predefined condition in each independent management process, transmit, via a network to a remote node, the one or more notifications for the respective independent management process.

Abstract: A scalable computing system for generating notifications for each account of a plurality of accounts, and method of operating thereof, are provided. The system involves: a database for storing: an action definition defining operations executable to determine at least one parameter of one or more actions, and a processor operable to: instantiate an independent management process for the action definition, wherein each management process is configured to: monitor a state of each operation defined in the action definition; identify a worker process associated with the management process to perform each operation based on the state of the operation; and assign the identified worker process to perform the respective operation; and upon detecting a predefined condition in each independent management process, transmit, via a network to a remote node, the one or more notifications for the respective independent management process.

Abstract: A scalable computing system for generating notifications for each account of a plurality of accounts, and method of operating thereof, are provided. The system involves: a database for storing: an action definition defining operations executable to determine at least one parameter of one or more actions, and a processor operable to: instantiate an independent management process for the action definition, wherein each management process is configured to: monitor a state of each operation defined in the action definition; identify a worker process associated with the management process to perform each operation based on the state of the operation; and assign the identified worker process to perform the respective operation; and upon detecting a predefined condition in each independent management process, transmit, via a network to a remote node, the one or more notifications for the respective independent management process.