Abstract: Systems and methods are disclosed for generating for display digital content (e.g., an advertisement, a feed item, or some other information) together with digital components (e.g., branding data for the application or the publisher of the application). When the server receives, from a user device, a digital content request, the server can determine whether the digital content request was transmitted in response to an application state being changed to an active focus. Based on determining that the digital content request is being sent in response to an application state being changed to an active focus, the server generates a response that includes digital content and one or more digital components (e.g., branding data), and transmits that response to the user device. When the user device receives the response, the user device generates for display the digital components and the digital content.

Abstract: Methods, systems, and computer programs encoded on a computer storage medium, that provide different content pages based on varying user interactions with a content item on a content page. A first content page that includes a first multi-interaction content navigation item may be provided for display within a first application. A first set of user interactions with this content navigation item may cause display of a second content page that is linked to by this content navigation item. A second set of user interactions with this content navigation item may cause display of a different content page that is generated using contextual data. When data indicating performance of the second set of user interactions with this content navigation item may be received, the contextual data may be obtained, based on which, the third content page may be provided for display within the first application.

Abstract: Systems and methods are disclosed for generating for display digital content (e.g., an advertisement, a feed item, or some other information) together with digital components (e.g., branding data for the application or the publisher of the application). When the server receives, from a user device, a digital content request, the server can determine whether the digital content request was transmitted in response to an application state being changed to an active focus. Based on determining that the digital content request is being sent in response to an application state being changed to an active focus, the server generates a response that includes digital content and one or more digital components (e.g., branding data), and transmits that response to the user device. When the user device receives the response, the user device generates for display the digital components and the digital content.