Abstract: Apparatus 10 discloses a shoulder strap retainer device providing means for selectively fastening a purse 26 or carryall strap to a user's shoulder 28. In one embodiment of the present invention 10, a pair of decorative jewelry-like articles 24 having means for attachment to an article of clothing 14 are fixed a selected distance apart providing means for easily inserting and removing a strap 12 therefrom while keeping the purse 26 or carryall strap from easily being displaced once placed therebetween. In another embodiment, the shoulder strap retainer is comprised of a housing having a transverse slot with opposing flanges 22 forming a cavity for the placement therein of a strap 12.