Abstract: A system and method for determining an advertisement plan includes determining the in-market results of an advertisement prior to publication and optimizing the distribution of media weight among the advertisements of the advertisement plan. The in-market results are determined based on the sales effectiveness and the effective delivery of the advertisement. The distribution of media weight is optimized based on the sales effectiveness of the advertisements of the advertisement plan and an effective delivery per media weight ratio. The in-market results and the optimization of the distribution of media weight may be transmitted to a client machine over a network.

Abstract: A method for determining brand preference of a consumer includes presenting the consumer with a number of brand choices and determining a brand selected by the consumer from the number of brand choices. The method also includes determining an emotional response and a rational response of the consumer to the selected brand. The method may include generating a graph(s) indicative of the brand preference, the emotional responses, and/or the rational responses of the consumer to the selected brand. The graph(s) may be indicative of such preference and/or responses at a point in time or over a period of time. Additionally, the method may include determining the emotional and rational responses of the consumer to non-selected brands of the number of brand choices presented to the consumer.