Abstract: A system for connecting consumers to advertisers using bar-coded yellow page headings and bar-code scanning Internet devices is disclosed. Advertisers register with a server by providing information such as which yellow page headings the advertiser is associated with and how the advertiser is to be contacted. Consumers make requests to the server by scanning yellow page bar-code headings and indicating how the consumer prefers to be contacted. The server then finds matches between consumers and advertisers and facilitates communication between them.