Abstract: A method of promoting pet care, by providing an insurance policy for the pet. Typically the insurance policy is for the health of the pet. A kit is provided to the caretaker of the pet. The kit contains a policy which provides a variable period of insurance care for the pet. At least some portion of the variable period of the insurance care is paid for by a third party. Typically, the third party seeks to promote its products in concert with the insurance to the caretaker. The caretaker may purchase future variable periods of the insurance policy or other products, if any, provided in the kit. Other products included in the kit may comprise food/medicine judged to be beneficial to the health of the pet, a pet tracking system, and/or a geofencing system.