Abstract: A calcium carbonate-containing material and a process for preparing the inventive calcium carbonate-containing material, wherein a paint includes the inventive calcium carbonate-containing material, and to the use of the inventive calcium carbonate-containing material. The calcium carbonate-containing material is prepared from an avian eggshell, wherein the calcium carbonate-containing material has a weight-median particle size d50 of from 0.5 to 10 ?m, and/or a weight top cut particle size d98 of from 2.0 to 40 ?m, and wherein the calcium carbonate-containing material includes organic matter in an amount of below 1.5 wt. %, based on the total dry weight of the calcium carbonate-containing material, and wherein the calcium carbonate-containing material has i) a brightness from 90 to 100%, according to R457, and/or ii) L* from 95 to 100, according to DIN 6174.