Abstract: The present disclosure provides for searching and identifying establishments based on content to be presented at the establishment. For example, businesses can add attributes to a business profile, the attributes indicating sports, leagues, teams, matches, etc. that the business will display. The attributes may be searchable by a user, such as through a search engine application, a maps application, or other application. In this regard, the user can quickly identify a business in a selected region that will be playing what the user wants to watch.