Abstract: The invention related to a shoe fastening device and methods for its use. The device comprises a double ended clip hook with a flattened, contoured c-shape hook at both its two ends. An elastomeric fastener is grasped at one hook end of the double ended clip hook which is inserted manually into one of a pair of eyelets over the tongue of the shoe and then the elastic is stretched to the second eyelet of the pair to be securely held by the other hook end. Identifying tags or decorations can be a part of the fastener to be used with children's shoes or to identify an elderly or infirm wearer. Shoes that may utilize the device of this invention include oxfords, walking shoes, sneakers, athletic shoes, and boots designed for lacing.