Abstract: A removable insert for bags holds and organizes personal articles. A first insert module comprises a closed base, an open top, side walls and pocket walls extending between the side walls. The pocket walls and side walls of the first insert module define a plurality of vertical pockets. A second insert module is separable from the first insert module. The second insert module comprises a closed base, an open top, side walls and pocket walls extending between the side walls. The pocket walls and side walls of the second insert module define a plurality of vertical pockets. An attachment mechanism selectively attaches and detaches the first and second insert modules to one another, wherein when attached the first and second insert modules are adjacent one another and the bases of the first and second insert modules are coplanar.