Abstract: Method, apparatus, and computer-readable medium for content delivery, including receiving a plurality of content items and target criteria corresponding to a target consumer of the plurality of content items, embedding a plurality of metadata tags in the plurality of content items based at least in part on the target criteria, storing the plurality of content items in a campaign data structure, transmitting a content item in the plurality of content items to a user, selecting a content path from the one or more content paths linked to the content item within the campaign data structure based at least in part on one or more metadata tags embedded in a next content item in each of the one or more content paths and a user profile corresponding to the user, and transmitting information associated with the next content item in the selected content path to the user.