Patents by Inventor Marissa R. Beck

Marissa R. Beck has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Impression allocation system and methods using an auction that considers losing bids
    Patent number: 11574358
    Abstract: A system and methods for allocating impressions using an auction comprises a delivery engine, a statistics collector, a forecasting module, and optimization engine and a direct demand source. The delivery engine receives indirect demand, direct demand and optimization information that it uses to allocate impressions and serve ads. The statistics collector is coupled to collect information from the delivery engine and input from the forecasting module. The forecasting module provides information to the optimization to smooth the rate at which direct demand is allocated. The optimization engine receives information from the statistics collector, the forecasting module and the direct demand source to produce optimization information that is used to generate bids for the direct demand.
    Type: Grant
    Filed: June 17, 2011
    Date of Patent: February 7, 2023
    Assignee: OpenX Technologies, Inc.
    Inventors: Paul R. Milgrom, Stephan J. Cunningham, Marissa R. Beck