Abstract: A non-transitory computer readable medium can be programmed to provide an operational-behavioral business intelligence system that includes an idea manager programmed to manage ideas submitted by a user. Each idea can be stored in a knowledgebase and be capable of validation and conversion into an experiment. An experiment manager can be programmed to manage each experiment, including design, execution and analysis thereof. Each experiment can employ a performance indicator to provide a measure of performance based on behavior probe data captured via a behavior probe, the measure of performance being stored as experiment data for each respective experiment. A continuous positive reinforcement (CPR) engine can generate CPR data to provide substantially continuous reinforcement to users based on the data stored in the knowledgebase to drive business processes innovation.