Abstract: An advertisement is dynamically generated using e.g. one or more computing devices. The generation of the advertisement includes generating a box configured to store information about a product to be included in the advertisement. The product is associated with a product identifier. A global unique identifier for the box is generated. A combination of the global unique identifier of the box with the product identifier of the product about which the box is configured to store information is stored as integration data. An ad elements data store is queried to retrieve a set of elements for the product. Each element in the set of elements was previously included in one or more different advertisements. The box is populated with an element of the set of elements for the product about which the box is configured to store information. The advertisement including the box is automatically generated.