Abstract: An illuminator for a fishing lure utilizes a non-conductive tube in which a pair of electrical contacts are disposed in one end in spaced apart relation and in which a rod having a tapered end is slidably retained. When the tube is horizontally disposed or when the tube is vertically disposed with the contacts in the superior position, the rod does not make contact with both contacts; however, when the tube tends toward the vertical position with the contacts in the lower position, the rod tapered end engages both contacts simultaneously. A small light emitting diode and small battery complete the circuit such that the diode acts as an illuminator while the tapered end is engaged with the contacts.