Abstract: The system provides an application builder and an application player. The application builder is used to intuitively generate interactive software applications and can be operated by one or more subject matter experts with or without programming experience. By providing a natural framework for software generation, the system provides greater accessibility to those who can most benefit from the creation of an interactive software. The application player is designed to interface easily with the application builder so that a functional product can be quickly used. The application builder is accessed through interfaces defining a Data Model, a Presentation, and Navigation (or WorkFlow).