Abstract: An elastomer fishing lure dressing retainer and mating sound chamber. A body piece secures the retainer to a lure and/or to a lure dressing. One or more integral, accessory retainers radiate from the body to secure a rattle or other dressings to the lure. Alternative retainers provide open looped bands or tubular body and accessory pieces to contain a discreet rattle, scent, beads and/or a plug which enhances sound and/or stores scent. Alternative discreet rattle constructions, which mate to the retainers, provide a bead containing housing having a flanged mounting head. A plug may be recessed or project from the housing or a tubular accessory piece and may comprise a bead, or open cavity plug for amplifying sound or storing scent.