Abstract: A golf bag and golf bag collar structure are disclosed. More specifically, a golf bag including a rigid frame including a collar having a top edge and a bottom edge is disclosed. The golf bag further includes a longitudinal axis and a bag body extending about the rigid frame. The collar includes a generally tubular portion extending substantially parallel to the longitudinal axis and a flared portion extending outwardly toward the top edge from a first end located intermediate the top edge and the bottom edge to a second end located at the top edge.