Patents by Inventor Mark Bassam Salem

Mark Bassam Salem has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method, computer system and computer program product for processing customer loyalty data
    Publication number: 20020120514
    Abstract: A marketing computer, a front-end computer, a back-end computer and a point-of-sale terminal are interconnected by networks. After loyalty rules for a customer loyalty program are entered and tested in the marketing computer, the corresponding loyalty rules are updated in the front-end computer. The front-end computer can be a relatively inexpensive device as it does not require a graphical user interface.
    Type: Application
    Filed: February 6, 2002
    Publication date: August 29, 2002
    Applicant: International Business Machines Corporation
    Inventors: Joachim Hagmeier, Jutta Kreyss, Mark Bassam Salem