Abstract: A reel, such as a hose reel, which includes a modular base assembly and a modular spool assembly. The base assembly includes a frame which is formed by a plurality of extruded frame components joined to one another by connecting members. The lengths of the frame components may be easily varied in order to in turn vary the overall width, depth, and height dimensions of the frame of the base assembly. The spool assembly includes a pair of side walls joined to one another by a plurality of spacer members. The length of the spacer members may be varied to in turn vary the width of the spool assembly. In one embodiment, the base assembly frame components and the spacer members are aluminum extrusions which are each cut to a selected length. In this manner, the width, depth, and height of the frame of the base assembly and the width of the spool assembly may be selectively varied to easily custom manufacture different reels having different overall sizes.