Patents by Inventor Mark Benning

Mark Benning has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Keyword relatedness bidding system
    Publication number: 20060047703
    Abstract: A computer-implemented-method for adjusting keyword bids includes aggregating a plurality of keywords into a pool and performing a statistical analysis of the pool to determine a return-on-investment factor. Each keyword is then evaluated in view of the return-on-investment factor and use of an individual keyword is paused or a bid price of the individual keyword is maintained or adjusted or the individual keyword is deleted—all of which is based on the return-on-investment factor.
    Type: Application
    Filed: August 10, 2005
    Publication date: March 2, 2006
    Inventors: Jason Strober, Mark Benning, Matthew Patterson