Abstract: A base end dispensing container, especially suitable for dispensing viscous flowable liquid consumable products is disclosed. The container includes an elongated, squeezable container having an inner chamber for holding the viscous flowable liquid consumable products, a base end dispensing valve, a top end valve operating mechanism and an attached support structure for supporting the container in an upright position a distance from a surface upon which the container is placed. The base end dispensing valve includes a sloping container floor terminating at a substantially flat section, upon which a rotationally operable valve gate rests. The substantially flat floor section of the container includes at least one dispensing opening intermediate the interior chamber of the container and the outside of the container.